Arno De Vos above is a real estate agent. He specializes in luxury condo sales. His prospects are ultimately looking for a realtor who understands the waterfront, full-service highrise lifestyle they seek. His branding photo aims to resonate with that along with his persona.
Laura Callis above is a home organizing consultant. Her potential clients are not just seeking practical organization for their home but may also be seeking to invest in converting them into beautiful spaces. Her image is meant to speak for the outcome they can start dreaming of when working with her.
A company's brand may be wrapped up in a name, a logo and a slogan, but a savvy marketer for a successful company knows that what really drives its brand recognition is the reputation it establishes with its clients. It's not the mermaid in a green circle that makes the Starbucks brand. It's the warm and fuzzy feeling its clients get from a rush of caffeine prepared for them in exactly the way they prefer, hot or iced, black or creamy. The wise quote that says "A person may forget your name and they may forget what you look like, but they will never forget how you made them feel" applies to everything including business. A company's logo and slogan is just an identifier for the company. Its brand recognition is much more about the experience its clients come to expect from them. For you, as a sole-proprietor providing a service, your personal brand is not simply who you are. The power in your brand comes from being known as the provider of a specific solution and how you make your clients feel through your business. A personal branding photo session involves a lot of planning and delving into what is at the heart of your brand. Highly curated images and/or videos are then created for you that will help communicate it to your prospects clearly and holistically. If you'd like to discuss developing materials for your personal brand, drop me a note and let's get brainstorming.
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